Senior Ecommerce Manager

I founded a freelance web agency dedicated to supporting and assisting companies with their digital strategies. My expertise lies in developing tailor-made websites and ecommerce solutions for brands and businesses. Additionally, I provide digital support and online strategy services, including server management, web development, marketing automation, SEO, and security. Lanaworks supports companies generating several million euros per month and retaining over 400,000 customers through marketing automation tools.

As the co-founder of a B2B import-export company, Amorosa has been a pioneer in the French B2B ecommerce textile market. Over the course of 30 years, the company has evolved from a brick-and-mortar operation to a fully e-commerce-driven business, becoming the market leader in its field.

Fire Safety Instructor in the French Air and Space Force, specializing in aeronautical platform fire safety. Responsible for the safety of both military and civilian aircraft, including aircraft weapon systems. Provided instruction on crew and passenger rescue operations, as well as initial aeronautical safety protocols. Additionally, trained personnel on fire safety related to nuclear weapons and NRBC (Nuclear, Radiological, Biological, and Chemical) hazards. Deployed to Africa (Chad) for local cooperation and aircraft mission safety. Managed teams and held executive responsibilities in operations and training.

The user interface and overall user experience (UX) of your website are crucial for ensuring successful online transactions. As an ecommerce manager, I will oversee the look, feel, and design of your website. By collaborating closely with in-house web design teams and developers, we ensure the best interface and structure to optimize the customer journey. The goal is to create a fast, secure, and user-friendly ecommerce system. This includes key elements like strategic placement of call-to-action buttons for purchases and efficient organization of product listings. Additionally, I can enhance your website with content such as product videos, social media integration, and other features that further improve the user experience.

An ecommerce website requires not only management but also oversight of the team responsible for its smooth operation. A typical ecommerce team may include Project Managers, Content Editors, Copywriters, Web Designers, PPC/SEO specialists, Web Analysts, and Web Service Engineers. While larger companies often have dedicated web development and back-end teams to maintain and enhance the website’s functionality and design, many businesses rely on multi-tasking ecommerce managers to ensure cohesive design, seamless functionality, and effective website hosting.

The key to successful ecommerce is planning ahead and having a comprehensive digital marketing strategy for the coming year. This plan highlights areas for growth, such as launching sales campaigns, exclusive offers, and, most importantly, SEO, SEM, or PPC campaigns. As an ecommerce manager, I can lead a dedicated in-house team, or if budget constraints arise, personally manage these efforts. This includes suggesting keyword strategies and producing copy or descriptive content aimed at improving page ranking and increasing traffic.

Websites are vulnerable to cyber-attacks, technical issues, and compromises, all of which require swift action to resolve. The most crucial aspect is safeguarding customers’ sensitive data from cybercriminals. This necessitates implementing robust security measures to prevent a potential PR disaster and to maintain customer trust. In recent years, numerous company databases have been compromised, making the protection of classified and sensitive information a top priority. Building a website’s reputation can take years, but it can be damaged in just a matter of days if proper security isn’t in place.

Monitoring web traffic statistics and generating reports is a key daily responsibility. Using analytical tools such as Google Analytics or specific ERP/CRM systems, the performance of a website can be assessed to determine the success of campaigns or major site changes. These tools offer valuable insights into user behaviors, including bounce rates, time spent on pages, and referral sources, enabling detailed and in-depth analysis. Companies can make informed business decisions based on this data.

A/B testing is another essential method for analyzing and comparing different online strategies. By presenting different versions of a website to various visitors, businesses can identify which version yields the best results. The primary objective of an ecommerce manager is to optimize conversion rates—ensuring that a high percentage of website visitors complete transactions. Ultimately, improving conversion is the key goal.